Scrape Google with AI to Enrich Your B2B Prospects: The Tutorial

Video tutorial

The setup, step by step:

3 APIs for querying Google

• SerpAPI
• Piloterr, Google Search module
• Autom

All three return Google search results as usable data that you can connect to an automation workflow such as Make.

Connect the bot to your prospecting workflow

The bot becomes useful when it fits into a workflow: a list of target accounts goes in, enriched data goes to your database, then scoring determines whom to contact. See AI lead scoring on LinkedIn.

The Allbound AI platform performs this enrichment in real time for every lead, with no bot to maintain. View the implementation program.

Method limitations

This tutorial dates from 2024, so API plans and settings may have changed. Google results are not always accurate, due to namesakes or outdated pages. AI classification reduces errors but does not eliminate them.

Finally, make sure your use complies with the terms of the services involved and personal data regulations.

5 tips to apply this week

• Start with one use case. Finding the websites for a list of accounts is the fastest way to generate a return.
• Add the company name to a prospect search to reduce namesake matches.
• Ask AI for structured output, with one column per data point, so it can feed your database directly.
• Schedule news monitoring for your target accounts to identify the right moment.
• Manually review a sample before running the bot across the entire list.

Enrichment is only one step. It becomes more valuable when combined with signals such as funding rounds, within an Allbound strategy.

Frequently asked questions about scraping Google with AI

Why scrape Google for B2B prospecting?

To enrich a prospect list with current information: a company website and social media accounts, a contact’s LinkedIn profile, news about a target account or a list of companies from Google Maps.

Which APIs can you use to query Google automatically?

This tutorial presents three options that return Google search results as usable data: SerpAPI, Piloterr’s Google Search module and Autom.

What does AI do when scraping Google?

It cleans and sorts raw results based on your needs: keeping the right website, removing namesakes, categorizing companies based on your criteria and producing structured output for your database.

What prospect data can you find through Google?

Using a first name, last name and company, the bot generally finds the LinkedIn profile, which then provides a starting point for the person’s role, email address and phone number.